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Brandstorm competition是什么意思

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Brandstorm competition是什么意思
Brandstorm competition是什么意思
L'Oréal Brandstorm,now in its 14th year,is a dynamic marketing competition which allows students throughout the world to put themselves in the place of a L'Oréal International Brand Manager.Over a period of five months,the teams had the opportunity of working with L'Oréal and its advertising agency Publicis to devise a new packing and communication campaign for their product.
这是我google到的信息,Brandstorm 是欧莱雅公司举办的一项营销竞赛活动,全世界范围内的学生可以以欧莱雅全球品牌经理的身份,与公司的广告机构一起合作,为产品设计新的营销策略和宣传手段.