英语翻译摘 要中国传统文化是特定地域或民族在长期发展的过程中,逐渐形成的一种具有自己特色的文化形态,具有唯一性和独特性.

英语翻译
摘 要
中国传统文化是特定地域或民族在长期发展的过程中,逐渐形成的一种具有自己特色的文化形态,具有唯一性和独特性.它是以自己独特的视角表现事物的.而且在中国传统文化所处的地域中,它具有很强的认同感.而影视广告所要取得的效果就是,让大众认同自己所宣传的产品.因此传统元素在影视广告中的应用就值得我们去认真的探讨.
现代社会发展日新月异,各种新鲜事物,新鲜文化层出不穷.外来文化也迅速传播.从艺术角度讲,中国影视广告要想在世界广告界站住脚,就必须有自己独特的东西,文化催生艺术.对中国传统文化中各种元素的应用,会使得中国的影视广告具有一种唯一性.再去很好的与世界现代文化相融合,必能使得中国影视广告大放异彩.
现在国外山商业产品大量涌入中国,很多公司实施本土化策略,因此再广告中追求中国传统元素的应用就成文必要的手段.但是在这个过程中,很多公司只是一味的运用,而没有注意到很多文化禁忌,因此广告创意成功,效果失败.本文将对中国传统元素所包含的基本理念和影视广告的诉求加以分析,并举例说明中国传统元素在影视广告中具体的运用以及影响.以期达到影视广告所追求的宣传认同感.
关键字：传统元素 影视广告 表现 认同

China's traditional culture is a specific geographic or ethnic group in the long-term development process, A gradually formed its own culture, with the sole and unique. It is based on their own unique perspective of performance things. In Chinese traditional culture are in, it has a strong sense of identity. Television advertisements to the effect is to allow the general public to identify with their promotional products. So the traditional elements in television advertising of the issue should be seriously explored. Modern society is developing rapidly, various things fresh, fresh culture endless. Alien culture is spreading rapidly. From an artistic perspective, the Chinese Television advertising in the world wants to stop the advertising industry, it must have its own unique things, Cultural Arts hastened. Chinese traditional culture of the various elements of the application, will make China Television advertising has a uniqueness. Go well with the world of modern culture integration, we will be able to give China Television advertising Australia. Hill now foreign commercial products into China, many companies implement a strategy of localization. Thus advertising pursuit of traditional Chinese elements on the application of the statute necessary means. But in the process, many companies merely use, and failed to note that many cultural taboos. Therefore advertising creative success, failure results. In this paper, traditional Chinese elements included in the basic concepts and the demands of television advertising analysis, and examples of traditional Chinese elements in television commercials and the use of specific impact. To achieve Television advertisements seeking publicity identity.