论文摘要的中译英(英语高手进)
来源:学生作业帮 编辑:搜搜做题作业网作业帮 分类:英语作业 时间:2024/08/17 22:27:13
论文摘要的中译英(英语高手进)
随着我国加入世界贸易组织,越来越多的外国企业及其产品不断进入我国市场.在这种产品市场争夺战中,最有力的武器之一就是商业广告.在经济全球化的今天,广告宣传的国际化趋势越来越明显.各国企业都存在着广告国际化、全球化问题——即广告翻译问题.广告翻译须充分考虑产品销售对象的语言习惯、文化积淀,因此熟知英语广告的语言特点及翻译策略就显得尤为重要.
随着我国加入世界贸易组织,越来越多的外国企业及其产品不断进入我国市场.在这种产品市场争夺战中,最有力的武器之一就是商业广告.在经济全球化的今天,广告宣传的国际化趋势越来越明显.各国企业都存在着广告国际化、全球化问题——即广告翻译问题.广告翻译须充分考虑产品销售对象的语言习惯、文化积淀,因此熟知英语广告的语言特点及翻译策略就显得尤为重要.
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With China's accession to the World Trade Organization, more and more foreign enterprises and their products continue to enter the Chinese market. In the battle for this product in the market, one of the most powerful weapons is commercial advertising. In the economic globalization, the international advertising trends are becoming evident. There is a national enterprise of international advertising, the issue of globalization - that is, advertising translation. Advertising Translation to be fully taken into account product sales targeting the language and customs, and cultural accumulation, the well-known English language features and advertising strategy on the translation appears to be particularly important.