英语翻译While the world economy continued to integrate,experimen
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英语翻译
While the world economy continued to integrate,experiments with global branding soon slowed.Consumers in most countries had trouble relating to the generic products and communications that resulted from companies' least-common-denominator thinking.Executives therefore rushed to fashion hybrid strategies.They strove for global scale on backstage activities such as technology,production,and organization but made sure product features,communications,distribution,and selling techniques were customized to local consumer tastes.Such "glocal" strategies have ruled marketing ever since
While the world economy continued to integrate,experiments with global branding soon slowed.Consumers in most countries had trouble relating to the generic products and communications that resulted from companies' least-common-denominator thinking.Executives therefore rushed to fashion hybrid strategies.They strove for global scale on backstage activities such as technology,production,and organization but made sure product features,communications,distribution,and selling techniques were customized to local consumer tastes.Such "glocal" strategies have ruled marketing ever since
![英语翻译While the world economy continued to integrate,experimen](/uploads/image/z/1975978-10-8.jpg?t=%E8%8B%B1%E8%AF%AD%E7%BF%BB%E8%AF%91While+the+world+economy+continued+to+integrate%2Cexperimen)
伴随着世界经济的不断整合,全球化的品牌探索也在减缓.各国消费者在非专利产品以及各公司“最小公分母”的思维等方面遇到了问题,于是乎,各公司的高管们利用最时髦前卫的市场战略.他们以后援工作为主,诸如,技术研发,产品更新以及组织强化等,奋力拓展全球市场,以确保产品特色,产销沟通,利润分配以及销售技巧更加适合于不同地区不同消费者的需求.自此,如此这般的全球战略主宰着全球市场.
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